TikTok is introducing a fresh option that permits them to reduce the quantity of artificial intelligence-produced media appearing in their timelines. This initiative comes as the company disclosed that it currently hosts in excess of 1 thousand million content made with AI.
The update is in a pilot phase over the coming weeks before a widespread release. This shift comes amid a surge in AI content, spurred by new content generation software.
Recent reports that approximately one in 10 of the quickest rising video streams on a popular video site primarily display content made by AI. A significant portion of this material is deemed low-quality AI content, a phrase for substandard, bulk-generated content that is frequently illogical or bizarre.
Our research shows that numerous viewers appreciate content created using AI tools, including computer-generated images to informative clips, and we want to offer the community the option to adjust the amount of that, based on their own choices,” said a company executive.
The service disclosed that there are now 1.3bn videos on its service labeled as AI-generated. Overall, over 100 mn media items are added to the platform daily, making AI content a relatively small percentage of its complete catalog.
Viewers will be capable of reduce or increase the level of artificial media they watch by using the “manage topic” option in the platform and choosing the AI content topic. Additional categories that can already be modified under the setting encompass current affairs, style, beauty, and movement.
The platform’s rules mandate content makers to identify “realistic” AI-generated content, and it prohibits harmful fake videos of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be taken down under its community policies.
Furthermore, the platform will henceforth apply an artificially created tag to content made using its built-in AI features, or identified by an industry-wide initiative for recognizing content made by AI. This step is designed to stop users from seeking to evade the tagging system.
The platform is furthermore launching a $2 million AI literacy fund for professionals and groups to produce informative material about ethical AI use. This project will benefit educational bodies focused on teaching coding and technology.
The platform has justified its safety measures, amid debate over plans to cut jobs for hundreds of review team members in the UK. It is expected to eliminate a significant number of roles in its content moderation team in its British office, with trade unions and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A trust and safety lead clarified that staff-based oversight would still have a role, but automated tools can shield workers by eliminating the most graphic content before it is viewed by people. TikTok stated a notable drop in explicit and harmful content handled by content reviewers over the previous year due to reliance on its AI tools.
It is vital to integrate people and machines to keep the platform safe,” she said. “We’ll have staff as part of that process, but we additionally believe it’s very important to limit contact with unsafe media as swiftly, which is where a lot of the machine support is making a difference process content quickly.”
Elara is a seasoned business strategist with over 15 years of experience in corporate leadership and digital transformation.